Ars Cultura is an association created to foster and promote the emergence of artistic talents. Motivated  by the willingness to develop the artistic exchanges between France and developing countries, the ambition is to create a prize for contemporary photography in Bangladesh. It was set up in Gentilly (France),where  Robert Doisneau was born .  Ars Cultura wants to work in Southeast  Asia as a priority. The friendship between the artists Jean-Philippe Pernot and Ahmed Shahabuddin has encouraged this decision.

President of this association, Jean-François Grimaud is the Palatine Bank Secretary since 2009.  By the friendship  with the photographer Jean-Philippe Pernot , who inspired the project, he is fond of this prize and his ambition is to spread gradually the approach to others emerging countries.  Steps sustained by Anne Onder de Liden (Treasurer) and Martine Trogneux (Secretary).

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